On July 1st 1824, the visionary entrepreneur José Ferreira Pinto Basto founded the porcelain factory Vista Alegre, putting into motion a true revolution. In 2024, this world-acclaimed Portuguese brand celebrates 200 years of a deeply rich History, filled with the most inspiring stories. Long gone are the days when the porcelain articles were transported by camels to its clients, so that they could arrive safe and not in pieces. But the brand has preserved its founding soul. Faithful to a memorable past. Eager to the future.